50+ AND SENIORS' GYMS

12.04.2018

The business case for wellness programs in senior living white paper

The International Council of Active Ageing has released a white paper on the benefits of investing in an active ageing and wellness programs. The investment is returned in many forms: reputation, revenues, cost savings and resident satisfaction, and also healthier residents.

Updated research and analysis join with commentary from industry experts to define the value of investing in a comprehensive wellness program. Returns on investment come from reputation, revenues, cost savings and resident satisfaction, plus a healthier resident population. Use the 11 points in the business case to develop the program and gain the priority and funding it deserves.

You can download the white paper for the ICAA website: icaa.cc//listing.php?type=white_papers